Hi Doug, great brief and on point post! It is so engaging that I am happy to share. I care about inclusion for women, and working parents and experienced the opposite in the United States — partly why I relocated to Europe where child support, work hours, holidays, compensation etc are more family-friendly. Yet there is still a lot of work to do.

The local organization womeninc.nl shares great numbers, such as that 65.000 women are faced annually with pregnancy discrimination. It just makes not sense to me: human-centered designers and companies alike need that offspring as future users, customers, peers, society — why not support that more? To become active, I created www.elevateeverydayheroines.com with a friend to feature working mothers with collborative storytelling in form of interviews, photoshoots, where we then pack the best quotes and pictures in a physical book for them.

I’d love to bring this to Microsoft Amsterdam to elevate your expecting and existing moms (and parents).

What do you think?